Monthly Archives: June 2011

Nidek® E-blast on Combination Laser gets a grade of “F”

Posted on June 29, 2011 by Ted

Reading time: 4 – 6 minutes OK…for the last several posts I have been talking about what makes a good and effective e-blast.  And, I have pointed out some mistakes companies have made with their e-blasts.  Before I go any … Continue reading →

Posted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing | Tagged , , , , , | 4 Comments

The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

Posted on June 16, 2011 by Ted

Reading time: 4 – 7 minutes In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast.  It is important … Continue reading →

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The From and Subject Line – the MOST Important Elements of an E-Blast

Posted on June 2, 2011 by Ted

Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened.  I mean e-blasts that were some type of consumer-oriented solicitation.  Most … Continue reading →

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