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The Synapse graphic – It is a graphic artist’s depiction of a synapse. A synapse is the junction of two nerve cells…a communication link of sorts. I thought this was an appropriate image for this blog as I am connecting valuable information with my readers.
Why Medical Device Success.com?
To help small and medium size medical device companies with leadership, marketing and sales challenges by sharing the experience, insights, education and judgment I have gained throughout my career.
One of the unique and exciting traits of medical device companies is that they are frequently founded by entrepreneurial engineers, scientists, doctors and others that see a need to be filled and invent a product to take care of that need. They have the initiative to invent a product and give birth to a company. Now…at $1 million, $4 million or $20 million of revenues, where do they go? How do you excel and start behaving like a $100 million company? Perhaps my input will help.
I was fortunate to work for a large medical company, American Hospital Supply Corp., early in my career. I was in a small medical device division of AHSC. However, we were required to submit and implement strategic plans in the same way the large $200+ million divisions did. And, we had access to the AHSC Management University. So, I benefited from a lot of intense training in strategic planning, sales management and marketing management early in my career. Then I applied this learning in all subsequent positions. I enhanced this learning with additional courses and reading. Of course, the real education was in putting the learning to use with numerous product launches, the challenge of new concept products and combating fierce competitors.