-
Recent Posts
- Strategic Planning Links for Easy Access to the Entire Series
- A Very Good Optovue® E-blast gets a B+. Why not an A+?
- Nidek® E-blast on Combination Laser gets a grade of “F”
- The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.
- The From and Subject Line – the MOST Important Elements of an E-Blast
Recent Comments
- Ted on Nidek® E-blast on Combination Laser gets a grade of “F”
- Dave Taylor on Nidek® E-blast on Combination Laser gets a grade of “F”
- Ted on Nidek® E-blast on Combination Laser gets a grade of “F”
- Mike Twaddell on Nidek® E-blast on Combination Laser gets a grade of “F”
- Ted on Tweet your way to Trade Show success!! Post #5
Archives
Categories
Meta
Category Archives: Product Management
The From and Subject Line – the MOST Important Elements of an E-Blast
Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened. I mean e-blasts that were some type of consumer-oriented solicitation. Most … Continue reading
E-Blasts – a Powerful Marketing and E-Marketing Tool
Reading time: 2 – 4 minutes E-blasts are a powerful and economical marketing tool for medical devices when used correctly. The advantages of e-blasts are: Instant feedback on your message in terms of metrics. You will quickly know how many … Continue reading