-
Recent Posts
- Strategic Planning Links for Easy Access to the Entire Series
- A Very Good Optovue® E-blast gets a B+. Why not an A+?
- Nidek® E-blast on Combination Laser gets a grade of “F”
- The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.
- The From and Subject Line – the MOST Important Elements of an E-Blast
Recent Comments
- Ted on Nidek® E-blast on Combination Laser gets a grade of “F”
- Dave Taylor on Nidek® E-blast on Combination Laser gets a grade of “F”
- Ted on Nidek® E-blast on Combination Laser gets a grade of “F”
- Mike Twaddell on Nidek® E-blast on Combination Laser gets a grade of “F”
- Ted on Tweet your way to Trade Show success!! Post #5
Archives
Categories
Meta
Category Archives: Trade Show Marketing
Trade Show Pearls 2 through 12
Reading time: 5 – 8 minutes Trade show pearl #1 was written on the fly in San Diego. Being in the exhibit hall and observing the activity at numerous booths reminded me of a number of basic pearls that are … Continue reading
Trade show pearl #1
Reading time: 2 – 3 minutes Hello everyone. I apologize for being somewhat quiet the past 2 weeks. I returned from a trip to Europe and immediately moved my household from Buffalo to Queens (NYC). Needless to say…a very hectic … Continue reading
Tweet your way to Trade Show success!! Post #5
Reading time: 4 – 6 minutes This is the fifth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an … Continue reading
Trade Show promotion via E-Blasts and E-Newsletters, Post #4
I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies. They are very economical and effective tactics. You get statistics on how people respond to your effort via click-thru data to your website. And, you can get actionable leads before the show even starts. Print ads don’t give you this kind of immediate feedback. Continue reading
Posted in Marketing Management, Trade Show Marketing, Trade Show Planning, Trade Shows
Tagged difference between strategies and tactics, medical device strategies, medical devices, Tactics, Trade show management, Trade show planning, trade show promotions, Trade Show Sales, trade show strategies, Trade shows
Leave a comment
Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3
Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective. Another nice thing about incentivizing the sales channel is that you only pay on results.
Continue reading
Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2
The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Over the next few blog posts, let’s look at some economical tactics that can be used to move people to your exhibit.
Continue reading