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Category Archives: Trade Show Planning
Trade Show Pearls 2 through 12
Reading time: 5 – 8 minutes Trade show pearl #1 was written on the fly in San Diego. Being in the exhibit hall and observing the activity at numerous booths reminded me of a number of basic pearls that are … Continue reading
Tweet your way to Trade Show success!! Post #5
Reading time: 4 – 6 minutes This is the fifth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an … Continue reading
Trade Show promotion via E-Blasts and E-Newsletters, Post #4
I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies. They are very economical and effective tactics. You get statistics on how people respond to your effort via click-thru data to your website. And, you can get actionable leads before the show even starts. Print ads don’t give you this kind of immediate feedback. Continue reading
Posted in Marketing Management, Trade Show Marketing, Trade Show Planning, Trade Shows
Tagged difference between strategies and tactics, medical device strategies, medical devices, Tactics, Trade show management, Trade show planning, trade show promotions, Trade Show Sales, trade show strategies, Trade shows
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Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3
Of all the trade show promotional programs, initiating a sales contest (extra incentives) to motivate your reps to encourage medical professionals to visit your exhibit may be the most cost effective. Another nice thing about incentivizing the sales channel is that you only pay on results.
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Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2
The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Over the next few blog posts, let’s look at some economical tactics that can be used to move people to your exhibit.
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PLAN! to get the most out of your Trade Show investments
If you cover those elements to trade show planning, your company leaders will probably be much more supportive of the expense and the effort. It is possible that they have not seen this before. So, their skepticism about the trade show investment is somewhat related to being blind to the opportunity. Continue reading