Tag Archives: E-Marketing

A Very Good Optovue® E-blast gets a B+. Why not an A+?

Posted on August 12, 2011 by Ted

Reading time: 4 – 6 minutes OK, I am breaking a promise.  In my last post…which was way too long ago…I said I would write about a Nidek e-blast that deserves a better grade.  I thought I had one.  I … Continue reading →

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Nidek® E-blast on Combination Laser gets a grade of “F”

Posted on June 29, 2011 by Ted

Reading time: 4 – 6 minutes OK…for the last several posts I have been talking about what makes a good and effective e-blast.  And, I have pointed out some mistakes companies have made with their e-blasts.  Before I go any … Continue reading →

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The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

Posted on June 16, 2011 by Ted

Reading time: 4 – 7 minutes In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast.  It is important … Continue reading →

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The From and Subject Line – the MOST Important Elements of an E-Blast

Posted on June 2, 2011 by Ted

Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened.  I mean e-blasts that were some type of consumer-oriented solicitation.  Most … Continue reading →

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E-Blasts – a Powerful Marketing and E-Marketing Tool

Posted on May 17, 2011 by Ted

Reading time: 2 – 4 minutes E-blasts are a powerful and economical marketing tool for medical devices when used correctly.  The advantages of e-blasts are: Instant feedback on your message in terms of metrics.  You will quickly know how many … Continue reading →

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